EdTech startup Camp K12 announced that it has secured a $12M Series A investment to expand its offering of live online courses in the US and the Middle East

Camp K12, a US/Indian EdTech startup has secured $12M in Series A funding in a round led by Elevation Capital and Matrix Partners India.  The company has experienced rapid growth in the last year as a result of the pandemic.

The EdTech platform connects students in the 5-18 age group across the globe through live online courses to develop essential 21st century skills such as Coding and English. Students learn 1-on-1 with private teachers, or in small groups with friends, in Camp K12’s gamified online environments. Outside of class, students continue to interact with classmates across Camp K12’s “LinkedIn for Kids”-like community app featuring real-time multiplayer duels, self-paced quizzes, free workshops, and daily brain development.

Camp K12’s US EdTech business has grown 2x month-on-month over the past 3 months, with 75% of enrolments coming at 0 CAC from organic activities. At the same time, Camp K12’s Middle East EdTech business has grown 3x month-on-month over the past 3 months. In both geos, Camp K12 offers its in-house 3D Coding platform “HatchXR” and a different Coding curriculum from its India business to create delight among a consumer segment that has already been exposed to coding basics in schools and craves a different level of cutting-edge tech exposure.

Camp K12 launched English as its first category beyond coding, with a two-year learning path for every age group, covering foundational elements such as grammar and vocabulary, as well as aspirational outcomes such as Creative Writing and Public Speaking. Every child in the program writes and publishes a fiction novel to Amazon and Kindle, participates in international debates on current events, gives TED-styled talks to live audiences, competes in Spelling Bees, and more. The English business has grown 2x month on month for the past 3 months.

Over the next six months, the EdTech company will add two new geographies, one new content category, and will deepen its reach in each existing geography via a group class format that in India already accounts for 25%+ of revenues. Funds will be used to hire leaders across functions, hyperscale operations and marketing, and to build a world-class engineering and product team.

“We have laid the foundations for a global online school, and we’re ready to scale. My view is that an enduring institution in a crowded market of online schools will not be built through sales & marketing excellence alone, but through differentiated acquisition, engagement, and retention of customers. I believe in the power of community, and in network effects. We have a bold roadmap for social multiplayer experiences for our kids, in class and outside of class, and we’re excited for our users to start experiencing this product as early as next month.” Said Anshul Bhagi, Co-Founder, Camp K12

“We are able to establish our product leadership in every category and geography we have forayed into, be it India, Middle East, or the United States. We take pride in building a very loyal, happy and satisfied user base of hundreds of thousands of parents and students who are looking at a quality online education at affordable pricing. This series A Investment will accelerate our expansion and we are beefing up our team with experienced Do-ers from Business, Sales, Marketing, Product, Operations and Engineering.” Said Sandeep Bhagi, Co-Founder, Camp K12

You can learn more about their live online courses here: https://campk12.com/

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